If You work in advertising, then you’ve probably heard the phrase “build the media company first.”

Which basically means, whatever your product is or whatever your brand is about, produce a lot of content.

Be the Fox News and New York Times of your own brand.

But don’t just create content around your product — create your own fantasy world around the lifestyle involving your product.

Karl-Christofer Veske

The student of Growth Marketing at CXL. Thanks CXL for the scholarship. Review of my journey in 12 parts!

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